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Beyond the Acronyms: The Real Value of Certifications for Executive & Administrative Assistants

We've heard a lot of chat recently about different types of training available to EAs and administrative assistants. Honestly, you can get training nowadays for just about anything (and I mean anything—but don't google it, for your own mental health). The sheer number of options can be overwhelming. So let's cut through the noise and figure out what's valuable, what isn't, and what should be yeeted directly into the sun.



Training vs. Certification: You Need Both


Certification always involves training, but you can also find training virtually anywhere: YouTube, TikTok, Audible... everyone and their cat seems to be offering some sort of course. The key is to choose training that benefits both you and your employer. Ask yourself:


  • What will it teach me? Be honest about your knowledge gaps and choose courses that address them. No point in mastering Outlook if you've been an EA for 20 years, right?

  • Where is its value? Will it make you better at your job? Help you land a new job? Get you a raise? Is it valued by others, or just for you? There are no wrong answers, but be clear about your goals.

  • What does it cost? Especially important if you want your company to foot the bill. You'll need to justify the cost-benefit ratio.

  • Will I enjoy it? Be honest with yourself. If you´re looking for optional training, pick something you´re likely to enjoy, you´re more likely to stick with it.


So, Why Bother Getting Certified?


Sure, you can learn skills through training, but a certification proves you've mastered them. It's like the difference between saying you can cook and having a culinary degree. One might get you a dinner invitation, the other could land you a job as a chef.


Pros:

  • Tangible proof of your skills and knowledge

  • Increased credibility and employability

  • Potential for higher earning potential

  • Access to professional networks and resources


Cons:

  • Cost of exams and study materials

  • Time commitment for studying and preparation

  • May not be necessary for every career path


 

Which Certification is the Best?


If you're looking for a career-specific certification, consider options like PACE, ACEA, or CAP. These are designed for EAs and backed by respected organizations like the IAAP and WAA. Avoid pricey courses from uncertified practitioners—they're not worth the (digital) paper they're printed on.

If you're unsure about your long-term career path, consider skill-specific certifications like project management, event management, or Microsoft Office Specialist. These skills are valuable in many roles, making them a smart investment.



Conclusion

Certifications can be a valuable tool for career advancement, but they're not the only path to success. Consider your individual goals, budget, and learning style before making a decision. And remember, whether you choose to get certified or not, continuous learning and professional development are always key to thriving in the ever-evolving world of administrative support.

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